Author Archives for Shanan Marshall

The Candidate Experience – Talent Attracts Talent by John Marshall, PhD

August 4, 2022 12:11 pm Published by Shanan Marshall Leave your thoughts The importance of candidate experience has been top of mind for many companies trying to attract high quality people. The impact of a negative candidate experience on a company’s brand and reputation has been well documented in terms of consumer attitudes and behaviors.  For example, TalentHub reported that 41% of candidates who had a negative experience would take their money and business elsewhere.  In terms of attracting candidates, 27% who had a negative experience would actively discourage others from applying for a job with that company. Most companies today are adjusting their recruitment practices to promote a positive candidate experience.  Many companies, however, do not have a means or do not know how to  track the effectiveness of these adjustments on the quality of the candidate pool. Perhaps the best inobtrusive measure of the impact of a positive experience would be the number of candidates referred by other candidates.  Top......

Creating A Recruiting Culture – by John Marshall, PhD

July 15, 2022 2:57 pm Published by Shanan Marshall Leave your thoughts “If recruiting isn’t your #1 priority, it will become your #1 problem” ~ Ross Johnson Increased competition for high quality candidates is elevating the role of talent acquisition into a new strategic competence. Talent acquisition professionals are now expected to offer a point of view on how those hired impact the bottom line and how to guide the organization’s approach to talent in lock step with its strategy. We are excited to launch our new Recruiting series to help our clients and partners attract and engage quality candidates. This series will be based on our 40 years of experience working with thousands of clients and talent acquisition associates on what works and what offers the best return on recruiting resources and budgets. Defining A Recruiting Culture The 2 main characteristics of a recruiting culture are: Everyone Takes Responsibility: The top recruiting companies develop internal nominators and external centers of influence......